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FAQs

Gut Questions? We've Gut Answers.

Probiotics & Prebiotics

The World Health Organization and Harvard Medical School’s Division of Nutrition define probiotics as “...live organisms which when administered in adequate amounts confer a health benefit on the host.” Approximately 90% of the cells in the human body are made up of “good” and “bad” bacteria, most of which are located in the gastrointestinal tract – the location of 100% of the digestive function, the basis of the metabolic function and 70-80% of the immune function. It is necessary to regularly consume probiotics to maintain the balance of “good” bacteria in the intestine and contribute to overall health and wellness.
Prebiotics are the nourishment or “food” that probiotics must consume in order to survive, grow and flourish. Simply put, they are sugars and fibers that are necessary for the growth and colonization of probiotics in the body. There is a broad range of quality among prebiotics. Therefore, it is important to ensure that a diverse and complex blend of prebiotics are consumed with an appropriate blend of clinically-tested, documented probiotic strains in doses sufficient to have an impact on the body's digestive, metabolic and immune functions.
Probiotics are the living, beneficial microorganisms (“good bacteria”). Prebiotics are the “food” that these microorganisms consume. Very simply, prebiotics are carbohydrates (fibers and sugars) that bacteria consume in order to survive, grow and flourish in the gut.

All GoLive® products contain an optimal blend of both probiotics (live cultures) and prebiotics (food for these live cultures) to optimize impact and colonization in the gastrointestinal tract.
The modernization of our food supply has had a negative impact on the consumption of probiotic bacteria. While the processes of irradiation, pasteurization and preservation have provided certain benefits, they also have eliminated much of the beneficial bacteria that we once consumed naturally, from food. Other factors, such as stress and lifestyle choices (medications, alcohol, antibacterial products, etc.) further harm beneficial bacteria. While fermented foods (e.g., yogurt, sauerkraut) may contain some live cultures, they typically do not provide a high enough dose or variety of probiotic strains to positively impact the body’s digestive, metabolic and immune functions.
Whether one is healthy or unhealthy, probiotics can positively impact one’s digestive, metabolic and immune systems*. Unfortunately, even the “best” of diets does not include sufficient probiotic strain variety or quantity for optimal health. This deficiency has resulted from the modernization of our food supply (i.e., irradiation, pasteurization and preservation). Therefore, in order to achieve and maintain optimal health and proper digestive, metabolic and immune functioning, it is necessary to supplement our diets with high-quality probiotics and prebiotics.
Homemade yogurt, kefir or other fermented foods contain many species of probiotics; however, widely commercialized, processed fermented foods may not have probiotics at the same levels. Probiotic supplements, such as GoLive®, provide a guaranteed quantity of probiotics with multiple strains to support digestive, metabolic and immune health. Many fermented foods do not guarantee a specific amount of cultures through the product’s expiration and few contain the diversity and/or species of strains needed to colonize the gut. Many products marketed as “probiotic” only contain spore-forming strains (B. coagulans) or yeasts, which are not naturally occurring in the human gut. Few, if any, contain important Bifidobacterium strains. This is why, for many people, taking a probiotic supplement, like GoLive®, is an easier, more predictable and efficient way to get an optimal variety of beneficial bacteria in the diet.
No. However, the prebiotic fiber included in our products can require an adjustment period for those who are not used to consuming. So, it is wise to begin slow with 1 packet/bottle per day before upping your consumption. As always, consult with your physician.
Probiotics are living organisms and require food/fuel (prebiotics) in order to survive, grow and flourish. By combining GoLive® probiotics with the food that they need to survive grow and flourish, the beneficial organisms in GoLive® are delivered in a dynamic, live and growing state. Different from static/non-growing bacteria, actively growing bacteria spit off a host of beneficial byproducts, including b vitamins, enzymes and short chain fatty acids, to name a few. Consuming probiotics without prebiotics is like planting a tree without watering it.
While the benefits of combining probiotics and prebiotics are widely recognized and undisputed, few products combine the two, as doing so presents logistical challenges/constraints associated with production, packaging and stability of pre/probiotic formulations. Probiotic capsules are constrained by the maximum volume that will fit in each capsule. The volume of prebiotics (fiber and sugar) required for probiotic growth exceeds the volume of a traditional sized capsule, when combined with the probiotic volume. Liquid based probiotics, such as yogurts, kefirs and kombuchas, are challenged by active fermentation, and the gaseous byproducts produced during this process, which pose problems for product shelf life and stability.
Not all probiotics are created equal. Various factors contribute to the relative efficacy (or inefficacy) of a probiotic product, including the following:

  • Culture Count - This refers to the overall number of bacteria or Colony Forming Units (CFUs). Our digestive tracts host over 100 trillion bacteria. So, it is important to consume a probiotic product containing billions of live bacteria (at time of consumption) in order to address the complex bacterial makeup of our gastrointestinal tract. GoLive® products contain a minimum of 15 billion CFUs count per serving. This CFU count will increase once blended in food/beverage as the probiotics consume the prebiotics and begin to grow.
  • Strain Type, Variety & Quality – The human gut is home to more than 1,000 strains of beneficial bacteria. In turn, it is best to consume a probiotic that reflects and supports the natural diversity of the human gut. Lactobacillus strains are most prevalent in the small intestine, and Bifidobacterium strains are the most common in the large intestine). So, it is important to select a probiotic that contains a variety of both. Additionally, consumers should look for strains that are alphanumeric-coded (vs. generic strains). GoLive® products contain an optimal 15-strain blend of clinically-tested, alphanumeric coded, human colonizing probiotic strains (predominantly Lactobacilli and Bifidobacterium). We do not include any yeast, spores or generic strains in GoLive® products.
  • Presence & Quality of Prebiotics – Probiotics must consume prebiotics (fiber and sugar) in order to survive, grow and flourish in the human gut. Prebiotics act as vital food sources for our beneficial bacteria. To encourage optimal probiotic growth and colonization, it best to consume a probiotic in combination with a variety of high-quality prebiotic food sources. GoLive® products contain a variety of high-quality prebiotic food sources. All products contain multiple organic, non-GMO prebiotic soluble fibers, including Galacto-oligosaccharides (GOS), Larch and Acacia fibers. Certain GoLive® products also contain prebiotic cane sugar.
  • Delivery & Bioavailability – To be most effective, probiotics must be alive at time of consumption (vs. manufacture). The vast majority of products add probiotics at time of manufacture and experience die-off. Additionally, many probiotic products, namely pills, coat only the lower gastrointestinal tract, not the entire digestive tract. GoLive® probiotics are freeze-dried and packaged in foil to prevent exposure to harmful moisture. They are only exposed to moisture when you are ready to consume them. Therefore, you ingest the full, stated dosage of “live” probiotics and experience beneficial intestinal coating along the entire intestinal tract.
All GoLive® products have been formulated to provide optimal benefit for human consumption.

GoLive Probiotics & Prebiotics

GoLive® products include only the highest quality strains of human-colonizing probiotics. GoLive® products contain predominantly Lactobacillus and Bifidobacterium strains, which are concentrated in the small and large intestines. All strains included in GoLive® products are alphanumerically-coded (for quality assurance) and clinically-tested. We only source our strains from the most reputable and trusted probiotic suppliers in the world. All suppliers institute strict quality control processes to ensure the safety and efficacy of their strains.

We are committed to providing our customers the highest quality, most efficacious probiotic products available in any form. Therefore, we do not include any generic, spore-forming or yeast-based strains in our products.
CFU is an acronym for colony-forming units, which is a commonly recognized unit of measure for probiotics. A product’s CFU count designates the number of live, active bacteria present.
No. A product’s CFU (colony forming unit) count designates the number of live cultures present in a product (at time of production or consumption). CFU count is one of many factors that contributes to the relative efficacy of probiotic product. Different strains and species of probiotics have been shown to be “effective” at different levels (CFU counts). So, while it is important to consume the recommended minimum quantity of any given strain in order to ensure efficacy, consuming higher quantities does not necessarily ensure greater benefit. In fact, the human gastrointestinal tract has a limited capacity for bacterial colonization. So, if specific strains are consumed in particularly high doses, many of the probiotic organisms will flush through as waste without colonizing.

All GoLive® products are formulated with an optimal blend of probiotics and prebiotics (food for probiotics), which allows the probiotics to colonize and grow. So, while GoLive® products contain a marked dose of 15 billion CFUs per serving, this count will actually increase over time as the probiotics consume the prebiotics and multiply.
GoLive®’s product formulations, packaging and delivery are designed to support optimal bacterial survival, growth and colonization throughout intestinal transit. Once blended in food or beverages, GoLive® probiotics come out of there freeze-dried state, consume prebiotics (soluble fiber and/or sugar), begin growing and continue doing so through intestinal transit. By providing the good bacteria with the prebiotic food sources they need to survive, grow and flourish, GoLive® probiotics are better equipped to survive the harsh environment of the stomach acid. Some level of die-off in the stomach acid is normal and natural. Think back to the way we used to consume bacteria in food, before the advent of probiotic pills and capsules! Our food was not coated in wax (“enterically coated”) to ensure survival of bacteria. Instead, the bacteria had an inherent prebiotic food supply in the food in which they were living (e.g., a piece of fruit/vegetable) to protect and sustain them through the harsh conditions of the digestive system.
GoLive® probiotics are consumed in a dynamic and growing state to mimic the way in which we were meant to get bacteria naturally form food. Probiotic pills and capsules are consumed in a static (non-growth) state and, due to volume constrains, lack sufficient (if any) prebiotics. As a result, the probiotics in pills and capsules degrade more rapidly once consumed than do probiotics supported by prebiotics, like those in GoLive®.

Additionally, GoLive® products begin to colonize immediately in the mouth (this is where digestion begins!) and continue doing so throughout transit, allowing for more complete intestinal colonization, from consumption to excretion.
GoLive® probiotics are kept air-tight, freeze-dried in our patented foil-sealed packaging to ensure that they are live and active in every bottle/packet when they are consumed. Unfortunately, commercially sold probiotic products that are pre-blended in moisture or packaged in a post-fermented state (e.g., yogurt or kombucha) have significantly reduced probiotic potency when they are ultimately consumed. Most commercially sold kombuchas are pre-fermented and include 1 or 2 strains of yeast and/or spores (B. coagulans). Different from Lactobacillus and Bifidobacterium strains (those included in GoLive® products) yeasts and spores do not naturally occur in the human gastrointestinal tract. Additionally, these types of bacteria are opportunistic and may pose problematic overgrowth issues (e.g., candida) if consumed regularly/in high doses. Lastly, fermentation produces alcohol, which kills good bacteria.
Homemade yogurt, kefir or other fermented foods contain many species of probiotics; however, widely commercialized, processed fermented foods may not have probiotics at the same levels. Probiotic supplements, such as GoLive®, provide a guaranteed quantity of probiotics with multiple strains to support digestive, metabolic and immune health. Many fermented foods do not guarantee a specific amount of cultures through the product’s expiration and few contain the diversity and/or species of strains needed to colonize the gut. Many products marketed as “probiotic” only contain spore-forming strains (B. coagulans) or yeasts, which are not naturally occurring in the human gut. Few, if any, contain important Bifidobacterium strains. This is why, for many people, taking a probiotic supplement, like GoLive®, is an easier, more predictable and efficient way to get an optimal variety of beneficial bacteria in the diet.
No. All GoLive® products are freeze-dried and packaged in individual, foil-sealed packets using a nitrogen flush to prevent exposure to moisture. This ensures that the bacteria remain in stasis until you are ready to consume them. While moisture-carrying oxygen will permeate various forms of packaging (e.g., paper, cardboard, plastic) over time, moisture will not permeate foil. Conceptually, our packaging mimics the way in which baking yeast is stored: freeze-dried in foil to preserve the bacteria until use.

Product Use

No. Though, we do recommend storing GoLive® in a cool, dry place (under 75 degrees F) to ensure optimal performance through best-by date.

All GoLive® products contain freeze-dried probiotics packaged in protective foil. Moisture permeates cardboard, paper and plastic packaging over time, activating bacteria and allowing them to degrade prior to consumption. Therefore, GoLive® products are packaged in protective foil to prevent exposure to moisture and heat-generating light, both of which can kill bacteria over time. GoLive® supplement products are delivered in foil packets, while GoLive® ready-to-drink bottles utilize our exclusive, patented foil-blister cap. Thus, we ensure that the number of colony forming units that we add at the time of manufacture are viable and growing when it counts...at the time of consumption.
Once opened, we recommend consuming GoLive® within 24 hours for optimal benefit. That said, it is 100% safe to consume GoLive® beyond 24 hours.

Once GoLive® probiotics are exposed to moisture, they come out of their freeze-dried state and begin consuming prebiotics (sugars and soluble fibers). They will continue to do so in your GoLive® Beverage, or the food or drink in which they are mixed, for about 24 hours (or until the prebiotic food supply is used up!). So, you may consume immediately, let sit for several hours or consume throughout the day. Regardless, GoLive® probiotics will have access to prebiotics for nourishment, growth and enhanced colonization through intestinal transit.
GoLive® mixes cleanly and gritlessly into virtually any food or beverage. For optimal probiotic benefit, we recommend avoiding food or liquids containing alcohol and that are above 100 degrees F. Both alcohol and heat will kill the good bacteria. Apart from that, GoLive® may be mixed with any food or drink: water, smoothies, shakes, baby food, juice, formula, ice cream, peanut butter and jelly sandwiches—you name it! Get creative in how you GoLive®. For curated recipe ideas from our GoLive® Dietitians visit our blog and follow us on social media @golivebewell.
For individuals with an acute or ongoing gut-related health concern (e.g., antibiotic treatment, food allergy/sensitivity, IBS/IBD, candida, eczema, digestive imbalance, etc.) we recommend consuming 1 or more servings of GoLive® daily to help restore healthy bacterial colonization. Those consuming GoLive® to maintain healthy bacterial colonization may consume as frequently as desired, though, we recommend once every 2-3 days, at minimum. As always, consult with your health practitioner regarding condition-specific questions and concerns.
GoLive® may be consumed any time of day, with or without food. By combining probiotics (good bacteria) with prebiotics (the food probiotics need to survive, grow and flourish), we take the guess work out of the process and emulate the way in which we used to get bacteria from food, in a dynamic, live and growing state, giving you the flexibility to take GoLive® whenever it is convenient for you.
Yes. In fact, ALL GoLive® products are kid-friendly, not just our GoLive® KIDS BERRY-LICIOUS blend. For children with an acute or ongoing health concern, we recommend consuming 1 or more servings of GoLive® daily to help restore healthy bacterial colonization. Children consuming GoLive® to maintain healthy bacterial colonization may consume as frequently as desired, though, we recommend consuming at least once every 2-3 days. Consult your physician or pediatrician regarding condition-specific recommendations.
Yes. GoLive® products are formulated with an optimal ratio and broad spectrum of clinically-tested, human commensurate probiotic strains, serving as an excellent standalone daily probiotic.

GoLive® may be consumed in place of (or in addition to) one’s existing probiotic regimen.
This differs based on the individual and their existing state of health. Some experience benefits within hours of initial use. Others notice more gradual changes and improvements in days or weeks. It is normal to experience mild digestive changes, such as gurgling, gas or bloating, during initial probiotic use. These changes are a sign that the environment in the intestinal tract is changing and typically subside within a few days. If symptoms persist, discuss these with your healthcare provider.
The probiotics in GoLive® are clinically shown to be safe and effective. There are no known contraindications associated with consuming the strains included in GoLive® with any other supplement or medication. In fact, research has shown probiotics to be helpful in improving absorption of certain medications and supplements. However, as with all supplements, we recommend discussing your unique health situation with your healthcare provider before consuming GoLive®.
Probiotic organisms have a limited life span in the body. So, if you stop consuming GoLive® on a regular basis, the bacteria will die-off and you will no longer experience the benefits.
If you are pregnant or breastfeeding or trying to become pregnant, we recommend that you discuss with your healthcare professional before consuming GoLive®.
If you are severely ill or immune-compromised, we recommend that you speak with your healthcare professional before using GoLive®.

Allergens / Ingredients

In order for probiotics to properly colonize in the gastrointestinal tract, they must have a healthy, supportive “home” in which to colonize. L-glutamine and vitamin D3 play a critical role in helping to build and repair the lining of the intestinal tract, making it easier for the probiotics to colonize and thrive.

L-Glutamine helps to repair the intestinal lining and reduces inflammation creating an optimal surface for the probiotics to adhere. This is especially important for individuals suffering from Leaky Gut or ulcerative issues. L-glutamine acts like a Band-Aid, repairing and reinforcing weakened/destroyed areas of the gut wall.

Vitamin D3 works in conjunction with probiotics to increase calcium absorption and reduce inflammation of the gut. Depending on where we live most of us cannot absorb adequate amounts of vitamin D3 from the sun. We source our vitamin D3 from lanolin, which is derived from sheep’s wool. Vitamin D2, typically sourced from mushrooms, is not absorbed as easily by the human gut as D3.
Bacteria consume carbohydrates (sugar and fiber) in order to survive, grow and flourish and the body. GoLive® products utilize an optimal combination of cane sugar and soluble fiber to provide nourishment for the probiotic bacteria while maintaining a low overall sugar content for optimized glycemic response in the body. Structural differences between “simple” carbohydrates (sugar) and “complex” carbohydrates (fibers) enable probiotics to utilize simple sugars for a quick source of energy, while processing fibers more slowly for sustained fuel. During this process of converting carbohydrates into energy, probiotics also produce important beneficial byproducts, which help counteract concerns associated with sugar intake, including candida/yeast overgrowth, metabolism and healthy weight management, and insulin resistance.
Ingredient labels are based on volume. So, while we add 15 billion colony-forming units to all of our products, these bacteria are microscopic and so are a relatively small contribution to volume of the aggregate product. Sugar, however, is not microscopic. So, while our sugar content is low (less than that of a plain yogurt) and balanced with fiber for optimized glycemic impact, the volume still exceeds that of other ingredients (except for water in our beverages) and so is at the top of the ingredient list. Furthermore, we use sugar in combination with fiber to mimic how sugars are found in nature and how you should naturally acquire sugar in food. This allows the sugars and fibers to act as prebiotics that feed the essential probiotics found in GoLive® and living in your digestive tract.
GoLive® ready-to-mix blends contain Vitamin D3 from Lanolin, which is derived from sheep’s wool. Additionally, GoLive® products include only human strains. So, while GoLive® does not contain detectable amounts of dairy or milk, these ingredients are used as fermentation ingredients, as they are for the vast majority of all human-commensurate probiotic products on the market.

Since there are many definitions and degrees of veganism, we try to keep it simple, include only ingredients intended to support you and your gut bacteria and let you decide if our products are right for you.
Yes. All GoLive® products are Vegetarian.
We are currently pursuing organic certification for GoLive® products. Our top priority is to invest in high quality, premium ingredients and probiotics, while keeping our products accessible. We work closely with our suppliers to ensure that their standards are in line with GoLive®’s brand values.
All GoLive® products are Kosher. However, we have not yet pursued Kosher certification.
All GoLive® products are free of genetically engineered ingredients.
Yes. All GoLive® products are manufactured in the United States.
No. All GoLive® products are free of tree nuts and peanuts and are manufactured in nut free facilities.

Miscellaneous

Please reference our policies here. If you still have questions, you may contact us here.
Currently, GoLive® is only available for purchase within the US. However, we are rapidly expanding our distribution and intend to intend to expand our distribution internationally in the not so distant future ☺. Join our mailing list to receive updates on product availability!
We would love to hear from you! Please begin by filling out a contact form and we will get back to you as soon as we are able. Due to the number of requests and inquiries we receive, we are unable to accommodate all requests. We appreciate your understanding and patience and will get back to you as soon as possible!

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